csv file, from an existing Position Tracking campaign, Semrush reports (Semrush suggestions) and Google Analytics. When adding keywords you have options to import keywords from a. With this, we can identify all of the keywords where your business has a ranking in a local pack if you're tracking local keywords.Īfter you configure your targeting settings it’s time to now add keywords to your campaign. This means not abbreviating or shortening your business name, or misspelling your name. In order to track your site's local pack results, we need you to provide your Business name exactly how it appears. Local Packįinally, the last part of the campaign settings is entering your business name (if applicable.) This feature goes along with your local pack results. Once your Position Tracking campaign is running, you can toggle local and national volume back and forth.įor local businesses or any location-specific campaigns, this step is vital for focusing the tool to track results in the areas you’re actually targeting with your website.
You can set up a campaign to track results specific to a country, state/region, city, or zip code.Īfter entering your location, decide if you want Position Tracking to display the local or national volume of your keywords. Next, you will be able to choose the location for your campaign. However, if you set up a campaign on the local (city) level, you will be able to switch between viewing local and national volume data in your campaign. Please note: After setting up your campaign, you will not be able to change the original location or device type, so double check your settings in this step before moving on.
Any project set to a specific zip code won’t be able to get an accurate read on the domain’s volume. When adding a specific location to your project, it's important to note that Position Tracking can only report on search volume for the national, regional and local levels. To cover all three device types, you can add additional device types (and locations) to track in your campaign after its initial setup. Search results are different across desktop, mobile phones, and tablets so select the device that you want to track your marketing efforts on the most.
As of now, tracking results on Baidu is available on the national level only.ĭirectly next to the Google and Baidu buttons are the device types. You can change your search engine between Google or Baidu if you want to track search results in China. Just below the domain dropdown, you will find the Search Engine and Device filters. Therefore, it’s best to start by tracking the root domain and experiment with looking at subdomains and URLs after your campaign has begun. However, all rankings on subdomains, URLs, and subfolders will be stored in your historical data anyway.
If you already know you want to focus on a very specific part of a website, this is where you would want to enter a subdomain, URL or subfolder. But don’t worry! You can change these settings at any point after starting your campaign. If you want to get the most data possible, we recommend that you start by tracking the root domain. This will allow you to choose between a root domain, subdomain, URL or subfolder. However, you can change the area to track with the dropdown menu.
In the first step of the configuration window, right at the top, you’ll see the root domain of your project listed by default. To start, go to Position tracking and click on the "Set up" button on the existing project, or create a new project with the "New Position tracking" button.
This article will walk you through the steps of how to set up your Position Tracking campaign.